Hire a Fractional CMO
Build a Growth Engine
Direct access to senior marketing leadership — no matching algorithm, no hand off to a stranger. You talk to the person who'd actually run your marketing, from day one.
Is a Fractional CMO the Right Fit for Your Company?
This is a good fit if:
- You already have product market fit and paying customers.
- Revenue is roughly $1M to $50M — enough to need strategic marketing leadership, not yet enough to justify a full time CMO salary.
- No one senior currently owns your marketing strategy — you may have freelancers or junior marketers executing, but no one setting direction.
- You want one accountable owner, not another agency retainer.
This is probably not a fit if:
- You're pre revenue or still validating who wants your product and why.
- You need a full time, in house hire for daily hands on execution only.
- You're building a large in house marketing team long term, at headcount scale.
What's In Scope — and What Isn't
What I own
- Positioning & messaging
- Go to market strategy
- Demand generation & pipeline strategy
- Channel strategy (SEO, paid, content, partnerships)
- Team & vendor management — hiring, briefing, and managing freelancers or agencies
- Reporting & attribution
What I hand off or don't do
- Full time, hands on daily execution at scale (ad buying, content writing) — I can run this personally at a defined capacity, or bring in and manage specialists for it
- Building and managing a large in house marketing team from scratch
- Founder led product discovery before product market fit is established
What You Can Expect to See
Demand Gen & Pipeline
A clearer, more consistent flow of qualified leads instead of one off spikes.
Organic & Search Visibility
Stronger presence in Google and AI search results for the terms your buyers actually use.
Conversion & Retention
Fewer leads falling through the cracks, and a clearer picture of what keeps customers around.
Cost Efficiency
Marketing spend tied to outcomes you can see, not just activity.
Specific targets and a timeline get set together on the call, once we know your current numbers and stage.
From a 15 Minute Call to a Clear Next Step
Here's exactly what happens when you book a call — what we call the Hire Fractional CMO Discovery Call.
Book the Call
Pick a time that works. The call is with Marc Antoine directly — never a salesperson or an account manager.
We Scope It Together
In 15 minutes, we cover where your marketing stands today, what's holding growth back, and whether this is genuinely the right fit — for both of us.
You Get a Clear Next Step
Either a short written scope of what I'd focus on first, or an honest no if it's not the right fit yet.
We Agree on How to Work Together
Pick the collaboration model that fits — project based, retainer, interim, or something in between — and get started.
Meet Your Fractional CMO
Ways to Work Together
No long term contract required to get started. Every engagement begins with the same discovery call — here's how companies typically work with me after that.
Hiring a Fractional CMO — Common Questions
What's the difference between a fractional CMO and a marketing agency?
An agency is usually hired to execute a defined set of deliverables — ads, content, SEO — against a brief someone else wrote. A fractional CMO writes that brief: owning strategy, prioritization, and accountability for the whole marketing function, then directing agencies or freelancers to execute it.
How is this different from hiring a full time CMO?
Same strategic ownership, without the full time salary, equity, or multi month hiring process. You get senior marketing leadership at the fraction of hours your current stage actually needs — and can scale up, down, or off as that changes.
How quickly can we get started?
Typically within one to two weeks of the discovery call, once we've agreed on scope and collaboration model.
Do you only work with SaaS companies?
No. My background spans B2B SaaS, ecommerce, regulated financial services, and consumer brands — at Fortune 500 companies, mid market brands, and early stage startups.
What size company do you work with?
Most engagements are with companies roughly in the $1M to $50M revenue range that already have product market fit, but don't yet have — or need — a full time CMO.
Am I working with you directly, or does this get handed off to someone else?
Directly with me. There's no matching algorithm and no team of other fractional CMOs behind this site — every call, and every engagement, is with Marc Antoine personally.
Ready to Talk to a Fractional CMO?
No pressure, no generic sales pitch — just a conversation about where your marketing stands today and whether this is the right next step.